The snack market is very dynamic and businesses endeavour to find products that would cater for the increasing market of snacks. This is particularly true that the population today is more aware of the importance of healthy foods than before. Two of the many emerging products in this category include ragi chips and soya chips.
These wholesome foods not only meet the needs of the health-freak consumer but also present businesses the chance to expand their product portfolio to target a profitable market segment. The discussion for the following exploration will seek to establish why ragi and soya chips are emerging as the new gourmet and future-oriented snack foods.
Highly Nutritious
Ragi chips are highly nutritious and provide more health benefits than regular chips or snacks. These chips contain high levels of calcium, iron, and fibre, thus being more nutritious than normal potato chips. The low glycaemic index gives Ragi an added advantage for those who are patients of diabetes, hence appealing to a larger market. The nutritional value that comes with ragi chips makes the snack a strategic product for organizations that are interested in introducing a new healthy product line.
Good Amount of Protein
Soya chips are also finding their way into the snack market because of the protein content they contain. It gives a crunchy feel when taken while enhancing health through the supply of amino acids important in the body. Soya could be flavoured in different ways and this makes it possible for businesses to offer a variety of products to the market that suit different tastes. Widespread use of soya chips will help companies satisfy the needs of customers in search of protein-rich snacks that are tasty.
Meets Consumer Needs for Healthy Snacks
Looking for light, crunchy and tasty snacks? Ragi chips can be your go-to munching choice. As consumers are becoming more conscious of health, they are on the lookout for snack products that support a healthy lifestyle. Ragi chips thus suit this trend, allowing business organizations to satisfy customer needs while at the same time creating a market niche. Thus, companies can align themselves with the needs of taste-conscious consumers and develop a solid market niche of health-oriented snacks.
Marketing Diet-Specific Products
These chips are gluten-free and vegan chips. It helps businesses to target certain categories of the population and increase customer demand. Soya chips are perfect for individuals who want a high amount of fibre and protein but less fat. By providing products that can be consumed by those suffering from certain health conditions this way businesses can appeal to a much larger audience and thus become more diverse. Besides expanding the company’s market share, this strategy also caters for repeat business from customers who have certain special dietary needs.
Sustainability
In general, cultivating ragi and soya yields better environmental returns compared to the traditional chip ingredients. This aspect targets consumers with high environmental concerns and is an effective way for companies to achieve sustainability strategies hence making organizations gain a competitive advantage in the market.
When such options are incorporated into product portfolios, these corporate entities can uphold corporate social responsibility agendas and appeal to customers who prefer environmentally sustainable products.
So, the snack industry has changed over the years and now consumes products like ragi chips and soya chips. They cater for increasing consumer needs and at the same time open new opportunities for companies to differentiate themselves. By opting for such food products, organizations have the opportunity to become key market players offering healthy snacks for consumers and gaining popularity among customers.
Enhance your snack range with HOC Snacks’s superior-quality ragi and soya chips. Here, tasty and nutrient-filled substitute options appeal to such consumers while expanding your product portfolio in the process. Get in touch with us to consistently serve the new, exciting snacks to your customers in the stiff snack market. New age snacking has arrived – ragi and soya snack chips, the food of the innovative mind industry. Contact us today!
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